Holman Wealth Management


Comprehensive Financial Planning


We offer complimentary financial planning to every investment client.  Our high-level tools are designed to yield in-depth information.  Our certified financial planner creates an actionable plan from your financial data that allows clients to adjust their approach to their key financial issues and enables them to realize better financial outcomes.


You will receive a 10-15 page financial planning report with "to-dos" to improve your lifestyle.  There is an assessment of whether or not you have enough resources to last throughout your lifetime.  We will go over improvements you can make to put you on the path to reaching your goals, primarily in the areas of cash flow, debt repayment, investment returns, insurance, taxes, and estate issues.


We provide recommendations for improving your workplace retirement accounts, and for optimizing your company benefits package.  


We will monitor, assess and discuss your plan progress with you throughout your tenure with us.


Investment Management


Our methods of stock market investing go beyond simplistic asset allocation models that produce below average results.


If our evaluation of the market is positive, and the likely road ahead looks good, we want to take advantage of investments that in our view have the best appreciation potential, seeking opportunistic profits with moderate-risk holdings.  


If in our judgment the markets are risky and showing signs of an upcoming correction, we want to take protective, defensive actions to defend client assets from erosion.    We may go partially or fully to cash to preserve investor's capital and not give our profits back to the market.  Or, we may take other defensive actions to keep you protected and on the path to reaching your goals.


We want to explain how we go about doing all that.  You could start with a review of our Services tab.  You probably will want to call us or email us - see the Contact tab. You can set up a phone call, an online video meeting or an in-person appointment to discuss how we work for clients.


Robert Holman - Founder - The Defensive Advisor

Robert has been an analyst, manager, and financial advisor for over 40 years, first for corporations and now for individuals. 


He founded Holman Wealth Management (HWM) to help clients get to their desired lifestyle faster than with typical investment programs.  This is especially helpful to those who are behind on their retirement savings goals.


He worked for TD Ameritrade as an employee, then for LPL Financial as a contractor, before establishing HWM to render totally independent judgments regarding financial issues of all types.


He has prepares tax returns and assists with estate probate for individuals, and explains to others the requirements for becoming financially wealthy, for many years.


He is a summa cum laude graduate of The University of Texas at Austin Business School and is a Chartered Financial Analyst and a Certified Financial Planner. 


He resides with his wife and adult children in Dallas, TX.  He serves in a leadership role in his church, helps divorced individuals recover from their experience, and helps church members with their financial issues. 


TD Ameritrade


We recommend TD Ameritrade Institutional to clients due to their high level of client and advisor service.   TDA has combined with Charles Schwab and over a course of three years, the two firms will be fully integrated, with the best-of-the-best platforms surviving in the combined entity.


XY Planning Network


Holman Wealth Management is a member of XY Planning Network.  Complementary with the membership fee are certain planning and investment tools and compliance assistance.  Indeed, those are key considerations in becoming a member.  XYPN offers members access to other financial service providers, and which are generally available for members to purchase through XYPN at a discount, which helps keep HWM fees low.


Holman Wealth Management - The Defensive Advisor

Dallas, TX 75229 



Last Edited: December 2020


Holman Wealth Management LLC is a registered investment adviser offering advisory services in the State of Texas. Registration does not imply a certain level of skill or training. The information shared on this page shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute.
The written content and opinions voiced herein are for general information only and are not intended to provide specific advice or recommendations for any individual without HWM having complete knowledge of that individual’s total financial profile.  Material presented herein is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness. 
To determine what is appropriate for you, consult HWM or a qualified professional financial advisor.  While we provide general tax and legal information, please consult with a tax professional or attorney on tax and legal issues before proceeding on such information.  No investment strategy guarantees success or assures against occasional losses.


© 2020 by defensiveadvisor.com and Holman Wealth Management LLC.  Created with Wix.com.


CFA - Chartered Financial Analyst (or CFA®): The CFA charter is the gold standard for the investment industry. CFA charterholders enjoy a mark of the highest distinction in the investment management profession, a globally respected, graduate-level investment credential established in 1962 and awarded by CFA Institute — the largest global association of investment professionals. Passing the three six-hour cumulative CFA exams (Levels I, II, III) is a difficult feat that requires extensive study (successful CFA candidates report spending an average 3,000 hours of study to become a CFA). Earning the CFA charter demonstrates mastery of many of the advanced skills needed for investment analysis and decision making in today’s quickly evolving global financial industry.


To earn the CFA charter, candidates must master a broad-based curriculum of investment principles and commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct. The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making and is firmly grounded in the knowledge and skills used every day in the investment profession. The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced investment topics, including ethical and professional standards, fixed-income and equity analysis, alternative and derivative investments, economics, financial reporting standards, portfolio management, and wealth planning.


The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active professional conduct program, require CFA charter holders to:

  • Place their clients’ interests ahead of their own

  • Maintain independence and objectivity

  • Act with integrity

  • Maintain and improve their professional competence

  • Disclose conflicts of interest and legal matters


CFP® (CERTIFIED FINANCIAL PLANNER™): The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). Individuals who become certified must complete 30 hours of continuing education every two years, and agree to be bound by ethics requirements in order to maintain the right to continue to use the CFP® marks.


The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification. To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:

  • Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services - including insurance and risk management, employee benefits, investments, income tax, retirement, and estate planning;

  • Examination – Pass the comprehensive CFP® Certification Examination - includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real-world circumstances;

  • Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent); and

  • Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals.


Proud member of XY Planning Network! Advisors displaying this badge have been accepted into XY Planning Network by vowing to adhere to strict fiduciary standards and by carrying the CFP® designation. XY Planning Network is the leading financial planning platform for fee-for-service financial advisors who want to serve their Gen X and Gen Y peers by providing comprehensive financial planning services without commissions, product sales or asset minimums. 

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